This is where the action happens in closeout.
It’s been long and all-different retail strategy designing. Planograms will be made by the marketing and merchandising teams to drive sales and visibility. From the eye level to the front view, your products need to be visible.
But once the product leaves the warehouse and enters the store, how do you know if the vision becomes reality?
Here’s the truth: For most CPG and FMCG brands, the shelf is an unknown. And it’s costing you sales.
That’s where the magic happens of planogram compliance and tools measuring it.
What is Planogram Compliance
You already know what a planogram is. So what matters is whether the store complies. In essence, planogram compliance tells the level of accuracy in the way they display your products in the store relative to what was agreed upon layouts. This includes:
• Are your top SKUs placed where they should be?
• Are the fronts correct?
• Are your competitors taking up more space than you have allocated?
• Are your promotions being installed on time and in the right place?
But most importantly:
• Are you leaving sales on the table because something is lost in the app?
Repeatedly, studies show that non-compliant shelves discourage sales performance, tarnish brand perception, and waste promotional budgets. Without a trustworthy way of measuring and implementing planogram execution, even the most far-gone strategic marketing efforts would fail.
Your Shelf is Built by You. It Must Be Followed Now.
The goal of Fieldpie is to implement planograms, not to create them.
In contrast to conventional planogram design software, Fieldpie is more concerned with what actually occurs after a plan is put on paper than it is with how things are explained before a plan is created. This product was developed for brands that require direct visibility into field operations.
Your field representatives visit the stores dozens or even hundreds of times. You don’t have to guess in Fieldpie.
To show compliance, they:
• Take photos of the shelves
• Keep track of problems such as out-of-stocks, missing SKUs, or competition attacks
• Sync all data to headquarters in real time
This eliminates the need for your trade marketing team to wait on weekly spreadsheets or malfunctioning feedback loops. Every store visit also produces structured, measurable, and visual insights.
Let’s Discuss Good Data
When your representatives start recording shelf data in real time, the following immediate effects occur:
• Analyze large-scale planned vs. actualized execution
• Determine which SKU’s are missing or improperly filed
• Filter compliance by region, retailer, or representative
• Spot trends before problems arise
Why Software for Merchandising Is Insufficient
The majority of merchandising tools aid in planning. However, few aid in validation.
Manual reports and distributor updates are insufficient. Up to 30% of retail execution problems go unnoticed by you. Random store visits or WhatsApp photos aren’t able to record all the information.
Fieldpie provides brands with geo-located store visits, tagged photos, fully structured data, and analytics for thousands of data points.
Planogram Compliance Is the Future of Smart Merchandising
Let’s talk ROI. Brands using retail compliance tracking tools see:
• Uplift in shelf share and better brand presence
• Faster reaction time to stockouts or promotion gaps
• Increased field team efficiency
• A tighter loop between HQ, sales, and trade marketing
Whether you’re launching a new SKU, optimizing an existing category, or preparing for a key season, knowing your planograms are actually being followed is what unlocks consistent performance at scale.
Your Brand Doesn’t Belong in a Spreadsheet
Planograms aren’t just about looks. They’re your brand’s contract with the shelf.
Fieldpie helps you hold that contract accountable store by store, SKU by SKU. When you combine smart merchandising plans with powerful compliance tools, you stop guessing, start seeing, and (most importantly) start selling more.
So if your team is still relying on outdated systems or partial visibility, it’s time to upgrade to something smarter. Your shelf presence and your revenue will thank you.
