Merchandiser reports reveal what really happens on the shelf during store visits. These reports turn in-store data collected by field reps into clear, actionable insights across retail execution—from product availability and visual merchandising to pricing, planogram compliance, and competitor activity.
This blog brings all essential merchandiser reports together in one place, explaining what each report covers, why it matters for store operations, and how teams use real-time data to take action and improve shelf execution.
Covered merchandiser reports include:
- Product Availability Report (out-of-stock, shelf presence)
- Product Display Report (planogram compliance, shelf condition, photos)
- Product Pricing Report (on-shelf price accuracy)
- Product Category Report (share of shelf, category visibility)
- Competitor Product Report (pricing, placement, promotions)
- Seasonal Display Report (campaign and seasonal execution)
- Merchandiser Activity Report (store visits, GPS verification, completed tasks)
Essential Merchandiser Reports for In-Store Execution
Essential merchandiser reports form the base of effective in-store execution. They turn store visit data into clear operational insight. These reports help teams protect availability, improve shelf execution, and take fast, informed action where it matters most.
Product Availability Report
(Out-of-stock, shelf presence, availability)
The product availability report shows whether products are available on the shelf during store visits and explains why availability directly impacts sales, shelf presence, and overall in-store execution.
Key metrics
- Out-of-stock status
- Shelf presence by SKU
- Number of facings
Who uses it & how often
Used by merchandisers, field managers, and sales teams on every store visit.
Actions triggered
Replenishment requests, corrective actions, and retailer follow-ups.
Product Display Report
(Planogram compliance, shelf condition, photo-based checks)
The product display report evaluates how products are displayed on the shelf and why correct execution is critical for visibility, brand consistency, and shopper impact.
Key metrics
- Planogram compliance
- Shelf condition and cleanliness
- Photo verification
Who uses it & how often
Used by merchandisers and field managers during regular store visits.
Actions triggered
Display corrections, planogram fixes, and visual merchandising improvements.
Product Pricing Report
(On-shelf price compliance)
The product pricing report checks whether on-shelf prices match approved pricing and explains why price accuracy is essential for trust, compliance, and sales performance.
Key metrics
- On-shelf price accuracy
- Price mismatches
- Promotional price compliance
Who uses it & how often
Used by merchandisers and pricing or category teams during store visits.
Actions triggered
Price corrections, retailer follow-ups, and promotion compliance actions.
Product Category Report
(Share of shelf, category visibility)
The product category report measures how visible and competitive a brand is within its category, showing how much shelf space it holds and how well it is positioned against competitors.
Key metrics
- Share of shelf (%)
- Category placement and visibility
- Shelf photos by category
Who uses it & how often
Used by category managers, merchandisers, and trade marketing teams during regular store audits or category reviews.
Actions triggered
Category strategy adjustments, shelf space negotiations, and planogram updates.
Competitor Product Report
(Competitor price, placement, promotions)
The competitor product report tracks how competing brands are priced, displayed, and promoted in-store, helping teams understand the competitive landscape at shelf level.
Key metrics
- Competitor pricing
- Shelf placement and visibility
- Active promotions and discounts
- Photo documentation
Who uses it & how often
Used by sales, marketing, and category teams during routine store visits or competitive audits.
Actions triggered
Pricing adjustments, promotion planning, and competitive strategy updates.
Seasonal Display Report
(Seasonal execution, campaign displays)
The seasonal display report monitors how seasonal and campaign displays are executed in-store, ensuring promotions are set up correctly and on time.
Key metrics
- Display presence and placement
- Campaign compliance
- Setup quality (with photos)
- Promotion timing
Who uses it & how often
Used by merchandising and marketing teams during campaign periods or seasonal store visits.
Actions triggered
Display corrections, campaign performance reviews, and adjustments to future seasonal plans.
Merchandiser Activity Report
(Visits, GPS verification, tasks completed)
The merchandiser activity report tracks field team activity during store visits, showing where merchandisers go, what they do, and whether tasks are completed as planned.
Key metrics
- Number of store visits
- GPS-verified visit locations
- Tasks completed vs. planned
- Visit duration
Who uses it & how often
Used by field managers and operations teams on a daily or weekly basis to monitor execution.
Actions triggered
Performance follow-ups, route or workload adjustments, and accountability improvements across field teams.
How Merchandiser Reports Drive Sales & Inventory Performance
In addition to visit-level merchandiser reports, field data also feeds into higher-level performance reports used by sales, supply chain, and category teams.
Merchandiser reports turn in-store data into clear insights for retail execution. Using real-time data from field reps—such as product availability and shelf execution—they help teams manage inventory and respond quickly to in-store conditions.
- Sales Performance Report – Shows how in-store execution impacts sales results by store, product, or period.
- Sell-Through Report – Highlights how quickly products sell, helping identify winners and slow movers early.
- Inventory On-Hand Report – Provides visibility into available stock to prevent out-of-stocks and overstocking.
- Promotions Performance Report – Measures how promotions perform in real store conditions, beyond planned discounts.
Why Merchandiser Reports Matter for Retail Execution
Merchandiser reports are the foundation of strong retail execution. These reports turn data collection from field reps and in-store activity into measurable actions that improve store operations. They help brands control availability, visibility, and compliance across locations.
With retail execution software like FieldPie, these reports move beyond static checklists and become real-time data–driven operational signals—connecting field teams, data, and decisions in one execution flow.
These insights originate from merchandiser-collected data, even when consumed by HQ teams.
Turn merchandiser reports into real-time action.
See how FieldPie supports in-store execution — schedule a demo.
